One particular ad that strikes me i the one where this lone guy on an island starts spraying himself with AXE and all off a sudden, hot women start converging onto him from Air, Land and Sea. That people was an awesome ad! Think of the research they must have done to find so many hot women [for an engineer in COEP, it would've proved an impossible task to find even one AXE worthy babe. No offence girls, I'm not Brad Pitt either; but facts are facts]
Then off late the Kit Kat ad was also good, the one in which the guy bites the Kit Kat and fantasizes about hot women having 'worked on' the Kit Kat!
Now i must mention the 'male innerwear commercials'. Boy oh boy, are there some intellectually bankrupt men making those commercials. Its almost a standard -
1. Some girl is being troubled by some dude
2. Enter guy in just an underwear
3. He kicks the ass of the other dude [who obviously lost only because he didn't use the same brand of undies]
4. Girl just falls crazily in love with guy with underwear
5. Guy with underwear then has the girl in his arms and smiles
Then there was this other ad, slightly better, about a guy and his chic who wants to 'do it' with his girl, but somehow things don't happen; until she stumbles into his room and magically gets seduced by his underwear!
Dude, if you're in a room with a hot girl and you have just 1 piece of clothing on you, am sure that the brand of your innerwear is the last thing she is thinking about. You might as well use Bhilwara Underwear aur Baniyan with as much success as Dollar Club or the greatest of all VIP Frenchie!
Coming back to Axe, they also use subtlety to great effect -
In anticipation of many more awesome Axe ads, here's me ending yet another pointless post!
1 comment:
The dark chocolate axe ad is one of their latest inventions. And boy, have they reached those levels of parental guidance again, just like when the Amul Macho ad was aired..!!!
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